Why Cybersecurity is Important for Your Brand’s Image

We all know how crucial it is for you and your business that you stay abreast of proper cybersecurity protocols. It is necessary for your safety as well as that of your employees and clients. Beyond that, have you thought of cybersecurity as a central issue of branding? If your company has been the victim of a major hack that’s made the news, how would that ultimately impact your bottom line? How would it affect your standing in your industry?

It’s a question that CSO recently posed in a piece spotlighting cybersecurity as a tool for “brand trust.”

“Your brand is a valuable asset, but it’s also an attack vector. Threat actors exploit the public’s trust of your brand when they phish under your name or when they counterfeit your products. The problem gets harder because you engage with the world across so many digital platforms – the web, social media, mobile apps. These engagements are obviously crucial to your business,” writes CSO. “Something else should be obvious as well: guarding your digital trust – public confidence in your digital security – is make-or-break for your business, not just part of your compliance checklist.”

It’s true that COVID-19 has upended how we do business and how we interact with one another as businesses and brands. That shouldn’t mean cybersecurity measures should take a backseat on the priority list.

Here are some of CSO’s crucial points to keep in mind about maintaining your brand’s reliability by way of centering cybersecurity:

  • Data governance: They write that data governance refers to the ability to protect high-quality data through its entire lifecycle. This means if that data exists and is useful to your brand, it must be protected, made accessible and available to the stakeholders who need it. As a brand, you must ensure safeguards are put in place to protect this data, cybersecurity duties are assigned throughout your company and integrity controls are well established.
  • Patching and vulnerability management: Vulnerability management means ensuring a proactive cybersecurity policy is established where you address security gaps that exist before they can be compromised in the first place. This isn’t just reconfiguring your computer settings. You must have a disciplined IT structure at your company. You’ll find your systems will be revealed to have new vulnerabilities almost daily. Basically, you must stay on top of it before cybercriminals find it.
  • Assume you’ve been hacked: This isn’t hypothetical. The hard reality is that you have already been hacked. By building your defense systems knowing this fact, you’ll be better equipped to withstand the next cyberattack.
  • Size doesn’t matter: You could be overseeing a large Fortune 500 company or a small independent business. No matter what it is, size doesn’t matter. You could have the largest organization and still become victim of a ransomware attack, for instance. Don’t rest on your laurels. Be vigilant and be sure all the right protocols are in place to ensure you are cyber secure.

Published by Peter Cavicchia

Peter Cavicchia is a retired U.S. Secret Service Senior Executive, now Chairman of the security consulting firm Strategic Services International LLC. https://petecavicchia.com/

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